Toys are powerful. Our brains are built for playing with them - they're tangible and touchable. We can't help but play with them until we master them. In contrast, many of the subjects important in STEM are abstract and intangible. You can't play with them at all, making it difficult to wrap our minds around them.

At Upper Story, making educational toys means bringing important, but abstract concepts into a tangible, playful form. We create groundbreaking, premium toys that both delight and foster endless curiosity.